The Wilderness Downtown

Arcade Fire released this interactive video called The Wilderness Downtown today and if you haven’t seen it yet, well, you should.

The video is personalized based on the address where you grew up, which you enter before it starts. Unfortunately I’m from a very small town (that’s apparently under-represented by Google Maps), so it didn’t work and instead I used the house I lived in during high school. It was still quite moving, though.

(Also, it says you need Google Chrome to view it best, but it worked just fine for Firefox when I watched it.)

More here.


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